We recently completed a rebrand which was launched with our new website and latest show Africarmen.
The brand identity and website were created by TM (tm-d.co.uk).
The identity was created to reflect the dichotomous elements of the Company’s form of dance; contemporary yet inspired by African tradition. The creative conclusion was a modern and simple marque that was inspired by traditional African pattern making, examples of which are shown below. As you can see, these patterns and textiles are bright, lively and energetic.
When breaking ‘Tavaziva’ onto two lines, the natural letterforms create
a playful, weaving pattern of its own which provides a subtle nod to the dynamism and fluidity of dance.